About Us
HOIANESE STORY
Hoianese began with a deep belief: travel becomes meaningful when it brings people
closer to the culture, history, and soul of a place.
We chose to build our lives in Hoi An, a town rich in heritage, culture, and history, shaped by
local people whose way of life has defined this land for generations. From that choice came
Hoianese - a cultural experiential hotel group created by locals who carry a deep love for
their hometown.
Each stay is infused with this love.
Our wish is for every guest to feel the essence of Hoi An through honest conversations, local
stories, and the quiet kindness that has shaped this ancient town for centuries.
PHILOSOPHY & VALUES
At Hoianese, everything begins with "love".
Love For
Hoi An’s Local Culture
We honor the heritage, stories, and traditions passed down through generations, and we carry these values into every experience we create.
Love For
Heartfelt Hospitality
Our devotion comes from joy - the joy of serving with sincerity and making each guest’s journey feel a little more meaningful.
Love In
What We Give
Kindness is our way of life. Every gesture is gentle, thoughtful, and heartfelt. A small gift from Hoi An to those who find their way to us.
MISSION & VISION
Our vision is to become the most memorable local cultural-experiential hotel
group in Hoi An, where travelers connect deeply with the heritage, history, and
people of this ancient town, guided by sincere hospitality from those who truly love Hoi An.
Every Hoianese team member is a cultural ambassador, carrying the stories,
traditions, and human warmth of Hoi An to the hearts of travelers from near and far.
WHAT MAKE HOIANESE DIFFERENT
Truly Cultural Immersion
Our experiences are created with deep love for Hoi An and a wish to share its authentic spirit.
Each activity helps you connect with local people, understand their lives, and explore the deep history and traditions of this ancient town.
Here, you can truly immerse yourself in culture and feel the true Hoi An: its soul, its stories, and its warm local life.
Cultural
Ambassadors
Born and raised in Hoi An, our team carries the stories, memories, and cultural pride of this land.
We share Hoi An through the moments we grew up with: family traditions, quiet places of meaning, and the small details only locals notice.
As Cultural Ambassadors, we open these stories to you, offering a true and deeply personal way to experience Hoi An from within.
Warmth of
Hoi An Hearts
Our hospitality reflects the heart of Hoi An. We treat each guest with sincere attention and heartfelt care, believing that kindness is the soul of true hospitality.
A thoughtful greeting, a gentle check-in, a simple conversation, these small moments create a sense of home.
This is the warmth of Hoi An: natural, authentic, and deeply human
Devotion in
Every Detail
We care for every small detail, always hoping to offer comfort that feels true and sincere.
Our rooms are simple but warm; every corner arranged and every bed prepared reflects our wish for you to feel at home.
For us, comfort comes from deep care and authenticity, and that is what we place into every room we welcome you into.
STAY WITH HOIANESE
Since February 2022, Hoianese began with our first property - First Hoianese Center Hotel - and has grown into a group of cultural experiential hotels across Hoi An.
Each hotel reflects a different part of the town, offering warm, heritage-inspired spaces shaped by the timeless character of Hoi An.
First Hoianese Center Hotel
The beginning of the Hoianese story
Hoianese Tranquil Heritage Hotel
An ancient house that keeps history alive.
Hoianese Quiet Old Town Hotel
A calm retreat near the Ancient Town
HOI AN CULTURAL JOURNEY
These cultural journeys were created because we wanted guests to experience Hoi An the way we grew up with it, through its people, its stories, and its deep cultural roots.
Our aim is to preserve local traditions and share the authentic spirit of this ancient town in a gentle, meaningful way.
PEOPLE OF HOIANESE
Ms. Thương
Ms. Trang
Mr. Bảo
Coming from different places and different paths, they were brought together by the same wish: to create the most meaningful cultural experiences for travelers and to preserve the cultural & history of the town they love.
Their passion became the foundation of Hoianese, inspiring the entire team with a strong sense of purpose and cultural pride.
Ms. Sunny
Ms. Moon
Ms. Helen
Ms. Hiền
Each of them nurtures Hoianese in their own way, staying close to every detail and guiding their teams with sincerity, care, and a deep respect for Hoi An’s culture.
They are the examples our staff look up to, embodying the values that make Hoianese what it is.
From reception to housekeeping to maintenance, our team members are the true Cultural Ambassadors
of Hoianese. They are the ones who welcome guests each day, share stories, offer help, and quietly care for every stay. Through their warmth, attention, and genuine love for Hoi An, they pass on the cultural spirit of the town to every traveler who walks through our doors.
They are the heart of Hoianese – the people who bring our mission to life.
